Exclusive: Interview with Daniel Flynn, CEO, Thank You Group
Meet Daniel Flynn, CEO of ThankYou, as he talks to Stuart Zadel about his business, his goals, and his story of success. Watch now!
Stuart: Well hi guys and welcome. This is Stuart from Zadel Property Education with this month’s success tip. It’s going to be a little bit different and we’re coming to you from Essendon Airfields in Victoria. Now, like all great overnight success stories, the Thank You Movement is getting quite big and it’s everywhere in the media. You may have seen things like Thank You Water in Cole’s or Woolworths or maybe even this book, and this is the man, or one of the men that’s been making it all happen. His name is Daniel Flynn, and like all success stories, there’s a great team of people behind him, and you can see the volunteers right now and the team, packing books to meet their audacious goals and grab funding to start their campaign in New Zealand and open up a new country. So I thought I’d now hand it over to Daniel, and I’m going to ask, Daniel, how are you?
Daniel: Yeah good. Very good.
Stuart: Good on you mate. It’s pretty amazing what you pulled off. I’m just wondering, it’s a success tip, that you get one every month, and I wanted a few, maybe 3 keys to your success of getting this point in time. What would you want to share with them?
Daniel: Of course, sure. You mentioned something quite interesting, you said “overnight success”, and I love it. It took 7.5 years for us, so 7.5 year overnight success. I think one of the key things that’s led to a success for myself and other co-founders and our team is knowing your Why and really, your Why becomes that anchor to get you up in the morning on those mornings when you don’t want to get out of bed ‘cause it’s too hard, it’s too scary, you feel like failed that many times. So understanding that Why gives you that motivation and the Why is different for all of us, your family, you know, around goals and dreams we have. I would say, point 1, you’ve got to start with Why it’s going to go deep.
Second thing that we’ve kind of tapped into is this whole idea of momentum. People say you need money to make money, but for us, we’ve tapped into, when you have momentum, you can ask for things, you can do things you’ve never done before without it. When you kind of unpack the Thank You story, in this book—just plugging a book right now—you hear these really bold, audacious campaigns that we ran, and really, they’re all about building momentum. ‘Cause when an idea has momentum, everyone wants in. When the momentum’s not there, wow, it’s a struggle. I think that second tip is around momentum.
The third one I think is in every business, every organization, most books talk about teamwork, but gosh, there’s some power in it. I often get asked, “Where do you come up with all the ideas?” “How the heck do you guys do what you do?” If you meet our team, and you look at the creativity within the actual team, but then mentors, advisers, then you start to go “I get it, it’s not just these tall guys’ ideas.” No, it isn’t. So many of us contribute. We tapped into the power of team, and when you really, really tapped into that—and I don’t just mean have a team, I mean really, unlock the talent, let people dream, fail, chase—build with it. So there’s a couple of thoughts.I would also say, you said 3, I’m going 4.
I’m breaking the rules, but actually this really kind of ties in because you’ve got to be willing to challenge the way things have always been done before. If you want a different result, to what you’ve got or others have got, you’ve got to be willing to challenge your thinking, and thank you, we’ve done that. You’ve seen the book, the inside is challenging the whole convention of book printing globally. But we do that and got some interesting results.
Stuart: So there you have it folks, from Daniel himself. I hope you enjoyed this success tip. This is Stuart, and I’ll drink to that. Cheers.